Chandigarh, [India], September 28, 2024: Elora’s PMU, a well-known brand in India’s permanent makeup sector, is about to introduce its first Ultra Luxury Permanent Makeup and Korean Skin clinic in Pune. The company, founded in 2023 and has already made a big name for itself in Chandigarh and Delhi, is celebrating a major milestone with this growth.
The switch in careers of founder Elora Jena from the IT to the cosmetics industries speaks volumes of her vision and entrepreneurial passion. With over 14 years of experience in global IT companies, her transition to PMU was inspired by her time in the UK, where she initially learned about the life-changing possibilities of permanent makeup.
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“During my stay in the UK, I was captivated by the artistry and precision of permanent makeup,” Elora shares. “I saw an opportunity to bring these world-class techniques to India, where the market was still untapped.”
After coming back to India, Elora set out to provide top-notch PMU services to the nation. She completed her initial Phi Certification under the instruction of Phi Craft Master Cansu Aslan from the highly regarded Phi Academy. Then went on to complete 10+ international certifications
“My primary objective has always been to deliver the highest quality care to our clients,” Elora explains. She has become a Phi Certified Permanent Makeup Artist and has a wealth of experience in the beauty industry. She holds various certifications, including colour theory, and is one of the only Phi Removal artists in India specialising in removing tattoo pigments.
Elora’s PMU has quickly gained a reputation for its exceptional service quality and attention to detail. The company uses only American Standard Products, ensuring safety and long-lasting results for its clients. In just a short time, Elora’s PMU has served over 500 satisfied customers, with the number growing steadily.
The upcoming Pune studio is set to be a game-changer in the Indian beauty industry. In addition to offering top-tier PMU services, it will introduce Korean Aesthetics treatments, a field Elora is personally studying in Korea.
“We’re not just following trends; we’re setting them,” Elora shares. “By learning directly from Korean experts, we’re ensuring that we bring the most advanced techniques to our clients.”
As Elora’s PMU prepares to launch its third outlet in Pune, it’s clear that this is more than just a business expansion. It’s a step toward transforming the PMU sectors in India and introducing modern procedures along with global standards to an expanding clientele of this sector.
For more information, please visit: Eloraspmu.com
