Riya walked into our store, holding a pair of bangles she had purchased five years ago. She was considering an upgrade and expected them to fetch a good resale value. But when we tested her jewellery for purity, the results stunned her.
Despite being promised 22-karat gold, the test revealed less than 18-karat purity. She had unknowingly paid a premium for something far less valuable. Frustrated, she asked, “How is this even possible?”
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The truth is, this happens to 90% of customers who bring their old jewellery for testing at DD Diamond Legacy. And this is just the tip of the iceberg.
The Making Charges Scam: What Jewellers Don’t Tell You
Most buyers believe they’re getting a great deal because a jeweller advertises “low making charges.” But the real trick lies in how they manipulate the gold price itself.
Unlike in UAE, where gold rates are standardized, in India, many jewellers inflate the gold price before adding a so-called low-making charge—misleading customers into thinking they’re saving money.
For example:
- A jeweller may claim the gold price is ₹6,200 per gram with only ₹299 making charges.
- In reality, the actual gold price could be ₹5,800 per gram, meaning you’re unknowingly paying ₹400 more per gram—far exceeding the supposed savings on making charges.
This pricing trick keeps customers in the dark, leading them to overpay while believing they’ve gotten a bargain.
DD Diamond Legacy: A Legacy of Transparency & Trust
Our journey began in 1996, when our father built DD Diamond Legacy in the bustling streets of Chandni Chowk. Today, we, Diggvijay and Dhananjay Jain, continue his vision at our flagship store in Vivek Vihar, New Delhi—offering jewellery buyers something rare in this industry: honesty and transparency.
What makes us different?
- We Manufacture, Not Procure – Unlike many brands that source their jewellery, we create every piece in-house, ensuring true wholesale pricing.
- Gold Price Transparency – We sell gold at real-time market rates, without hidden inflation.
- Uncompromised Purity – Every piece undergoes rigorous quality checks so you get exactly what you pay for.
How to Protect Yourself When Buying Jewellery
- Verify the Gold Rate – Always check the official gold price before making a purchase.
- Be Wary of Low Making Charges – If the making charge is too low, the gold price is likely inflated.
- Demand a Purity Test – Insist on a melting test for old jewellery to verify actual gold content.
- Compare Across Brands – Visit multiple stores and ask detailed pricing breakdowns.
Beyond Jewellery—An Effortless Buying Experience
At DD Diamond Legacy, we believe jewellery shopping should be stress-free, transparent, and rewarding. Our expertise in luxury design, gemology, and fair pricing ensures every customer walks away with confidence and satisfaction—not uncertainty.
Don’t be misled by marketing gimmicks. Be informed. Choose transparency. Choose DD Diamond Legacy.
Visit us today at Vivek Vihar, New Delhi, and experience the difference.
