The leading natural beauty care brand Lotus Herbals unleashes a high impact marketing campaign for India’s First Safe Sun HydroActivated Sunscreen SPF 50+ PA+++. The new Digital Video Campaign on sun protection featuring Miss Universe Harnaaz Sandhu, will be amplified across leading OTT platforms, social media channels and supported by a robust OOH rollout across prominent locations in key metros ensuring widespread visibility and strong consumer awareness.
At the core of the campaign is the new sunscreen’s breakthrough Hydrosome Technology, which is patent pending and fundamentally changes how sunscreen behaves on the skin. While traditional sunscreens often lose efficacy through sweat and moisture, Lotus Herbals’ new formulation utilizes moisture as a catalyst. This advanced molecular system activates upon contact with water or perspiration, delivering a 2X protection surge—ensuring that the defence against UV rays strengthens exactly when the skin is most vulnerable. Formulated with next-generation UV filters like BEMT and enriched with Edelweiss Flower Extract, this sunscreen blends performance with skin nourishment, and keeps the skin extremely hydrated. Designed to keep up with active routines, the formula offers up to 10-hour water resistance and delivers 360-degree even UV protection against sun exposure and tanning.
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The brand film has a contemporary treatment, which is built on everyday sunscreen struggles. The youthful campaign takes a light, tongue in cheek approach to situations consumers often face from patchy application and fading protection to tanning, despite sunscreen usage. Through the slick DVC, the story unfolds in an urban real-life setting, reimagined with wit and relatability. The protagonist emphasizes on the benefits of the high- performance sunscreen with HydroActive technology that is both tangible and memorable for Gen Z and conscious consumers who seek products that match their pace and personality: functional, reliable, and unapologetically modern!
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Commenting on the new Safe Sun campaign, Mr. Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, We are excited to launch India’s first Sunscreen with HydroActivated technology which is our most innovative product launch. This i isn’t just a sunscreen; it’s a technological breakthrough that utilizes a novel manufacturing process! We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active. We are confident that this innovative sunscreen will resonate well with consumers who are always on the go and require continuous sun protection for their active lifestyles.”
Actor & Miss Universe Harnaaz Sandhu further adds, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The HydroActivated Sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The launch campaign for the Safe Sun HydroActivated Sunscreen will play out across the brand’s social media platforms that include Instagram, Facebook, and YouTube. With an extensive media plan the campaign will be broadcast on leading OTT platforms with an integration on JioStar CTV and Zee5. It will also be aired on Zee Bangla for one of West Bengal’s biggest shows, Sa Re Ga Ma Pa. To create maximum buzz for this hi-decibel campaign, Lotus Herbals will also engage with over a thousand mega, micro and nano influencers to spread the word on the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++. Targeting retail channels, there will be in-store branding and POP activations across retail formats to drive on-ground visibility and consumer engagement. Through this integrated marketing campaign, Lotus Herbals aims to drive awareness and position the sunscreen as a dependable, high- performance essential for the modern consumer.
